Foundational Medicine: Business

3 Tips to Grow Your YouTube and Why You Should

Did you know you can make extra money on YouTube? In this episode, I’m thrilled to welcome YouTube marketing expert Vicki O’Neill. With decades of experience in digital marketing, Vicki specializes in helping creators and business owners leverage YouTube to maximize visibility and build connections. Whether you’re new to content creation or looking to level up your strategy, this conversation is packed with actionable insights to help you grow and monetize your channel. She reviews my channel for illustration so you can visualize how each tip is relevant to you. We dive into why YouTube is a powerful tool for long-term visibility and simple strategies to turn your channel into a revenue-generating asset. Vicki shares her expertise on everything from thumbnails to SEO optimization, helping you craft a channel that stands out. Ready to take your expertise to the next level? Tune in to learn how to grow your YouTube presence and create meaningful connections with your audience. Don’t miss this chance to unlock the power of video marketing! “I applaud you for just getting on there and starting your channel, uploading videos, and doing all the things you need to do to get momentum–and that’s the key. You’re never gonna have a YouTube channel without actually starting a YouTube channel.”~ Vicki O’NeillLove what you've heard? I'd be honored to read your review. Please leave it on your favorite podcast listening app, share this podcast with a colleague, and then go to event.drkylieburton.com and grab on-demand access to our 3-day 10,000 Patients event. Stay tuned until January. We have some HUGE things in store for 2025 (you may have noticed with the updates you see here on the podcast). In This Episode:The importance of starting a YouTube channel to grow your reachLeveraging YouTube SEO to attract the right audienceHow to monetize your YouTube channelHow important is your banner?Leveraging SEO for your YouTube channelThe role of thumbnails and titles in grabbing attentionOptimizing the first 30 seconds of your video for retentionTwo things people don't realize they need to doThree simple changes you can make to grab more attentionThis podcast is sponsored by the following:My favorite supplement company and what I recommend every colleague should use in their repertoire - SystemicFormulas.comIf you’re a fan of regenerative farming, get your beef and pork from this family-run farm in California - StarWalkerOrganicFarms.comLooking for a place to order your labs? My favorite place is virtualclinic.MD (Tell them Dr. Kylie Burton sent you when you create your account)Resources:Why Are My Labs Normal?: Your guide to reading your own blood work; no medical background needed by Dr. Kylie Burton - https://www.amazon.com/Why-Are-Labs-Normal-background/dp/B09XZVML1TConnect with Vicki O’Neill:Facebook - https://web.facebook.com/vicki.oneill17YouTube - https://www.youtube.com/channel/UCIEGW79j0IWtnt6RvbNjdCAConnect with Dr. Kylie:Website - https://bloodworkspecialist.com/Instagram - https://www.instagram.com/drkylieburton/Facebook - https://web.facebook.com/drkylieburton/YouTube - https://www.youtube.com/@FoundationalMedicineInstitute

Crafting Content that Catches Attention with Evan Cholfin

Are you struggling to make your content stand out? Discover how emotional storytelling and professional video strategies can transform your brand and captivate your audience. In this episode, I sit down with Evan Cholfin, CEO of LUXHAMMER, a leader in professional video production, to uncover the secrets behind creating content that truly connects. From crafting emotional stories to executing data-driven marketing strategies, we dive into how businesses can amplify their message and drive growth. With LUXHAMMER’s experience working with brands like Essential Water and SuperMouth, Evan shares practical tips for transforming your ideas into professional videos that captivate audiences and make an impact.Whether you're a solopreneur or a Fortune 500 company, you can learn a lot from today's episode. So tune in to discover the power of storytelling and strategy and why it’s time to rethink your content game. “Think about your audience—who they are and what truly moves them. It’s not just about what will make them buy, but what resonates on a deeper level—what makes them laugh, cry, and connect with the experiences that make life meaningful. When you tap into that emotional depth, you’re not just selling a product; you’re getting people to fall in love with what you create and your brand as a whole.”~ Evan CholfinLove what you've heard? I'd be honored to read your review. Please leave it on your favorite podcast listening app, share this podcast with a colleague, and then go to event.drkylieburton.com and grab on-demand access to our 3-day 10,000 Patients event. Stay tuned until January. We have some HUGE things in store for 2025 (you may have noticed with the updates you see here on the podcast). In This Episode:Why work with Evan?When should you hire a company like LUXHAMMER?The role of emotional storytelling in content creationWhat makes a video go viral?Using the “pain beneath the pain” approach in marketingLUXHAMMER's ideal customer avatarThis podcast is sponsored by the following:My favorite supplement company and what I recommend every colleague should use in their repertoire - SystemicFormulas.comIf you’re a fan of regenerative farming, get your beef and pork from this family-run farm in California - StarWalkerOrganicFarms.comLooking for a place to order your labs? My favorite place is virtualclinic.MD (Tell them Dr. Kylie Burton sent you when you create your account)Resources:Why Are My Labs Normal?: Your guide to reading your own blood work; no medical background needed by Dr. Kylie Burton - https://www.amazon.com/Why-Are-Labs-Normal-background/dp/B09XZVML1TConnect with Evan Cholfin:Website - https://www.luxhammer.com/Instagram - https://www.instagram.com/luxhammerllc/LinkedIn - https://www.linkedin.com/in/evan-cholfin/Connect with Dr. Kylie:Website - https://bloodworkspecialist.com/Instagram - https://www.instagram.com/drkylieburton/Facebook - https://web.facebook.com/drkylieburton/YouTube - https://www.youtube.com/@FoundationalMedicineInstitute

Become It with Jess Hughes

Have you ever wondered how to turn rock-bottom moments into your biggest comeback? In this inspiring episode, I (and my team) welcome a special guest, Jess Hughes, a single mom of seven who has become a thriving entrepreneur and artist. Jess shares her incredible journey from hitting rock bottom to building a successful online business, achieving financial freedom, and transforming her life through mindset shifts and bold action. Discover how she leveraged storytelling and visibility to connect with her audience and scale her business globally. Jess and I unpack the steps to creating digital products that resonate, cultivating a growth-oriented mindset, and embracing transformation to unlock limitless possibilities.Are you ready to take control of your journey and build the life you’ve always dreamed of? Don’t miss this powerful conversation. Tune in for actionable strategies and a dose of inspiration to help you turn challenges into opportunities.“When you're in a place where everything is systematized, and you're in the right hands, it is so straightforward and simple to go out there and make money.”~ Jess HughesLove what you've heard? I'd be honored to read your review. Please leave it on your favorite podcast listening app, share this podcast with a colleague, and then go to event.drkylieburton.com and grab on-demand access to our 3-day 10,000 Patients event. Stay tuned until January. We have some HUGE things in store for 2025 (you may have noticed with the updates you see here on the podcast). In This Episode:Meet the FMI TeamAn inspiring message to practitionersFrom struggles to success: Jess Hughes' storyBreaking beliefs, rewriting successVisualizing your future self Developing an unstoppable mindsetOrienting your mind toward possibilities and miraclesKey takeaways for practitionersThis podcast is sponsored by the following:My favorite supplement company and what I recommend every colleague should use in their repertoire - SystemicFormulas.comIf you’re a fan of regenerative farming, get your beef and pork from this family-run farm in California - StarWalkerOrganicFarms.comLooking for a place to order your labs? My favorite place is virtualclinic.MD (Tell them Dr. Kylie Burton sent you when you create your account)Resources:The Creative LifeBook by Jess Hughes - https://www.creativelifebook.com/Why Are My Labs Normal?: Your guide to reading your own blood work; no medical background needed by Dr. Kylie Burton - https://www.amazon.com/Why-Are-Labs-Normal-background/dp/B09XZVML1TConnect with Jess Hughes:Website - https://jesshughes.com/Facebook - https://web.facebook.com/jessicadavishughesConnect with Dr. Kylie:Website - https://bloodworkspecialist.com/Instagram - https://www.instagram.com/drkylieburton/Facebook - https://web.facebook.com/drkylieburton/YouTube - https://www.youtube.com/@FoundationalMedicineInstitute

Are you Ready to Run Ads? with Jenn Possick

Feeling stuck talking to the same audience over and over? Learn how Facebook ads can help you reach the right people and scale your business like never before. In this episode, I share my journey of scaling a six-figure business and overcoming the "organic wall" by strategically leveraging Facebook ads. Joined by my trusted ads manager, Jenn Possick, we dive into identifying when your business is ready for ads, the importance of knowing your audience, and setting up proven systems that work. This isn’t just about throwing money at ads—it’s about optimizing every step, from audience targeting to launch event success.Do you want to know how Facebook ads can transform your business without wasting your budget? Tune in to uncover actionable strategies to scale your business to new heights.“Ads can be super effective, but they're not gonna work right away all the time. Sometimes it really is testing, tweaking, and figuring out what works, what doesn't, and adjusting from there.”~ Jenn PossickLove what you've heard? I'd be honored to read your review. Please leave it on your favorite podcast listening app, share this podcast with a colleague, and then go to event.drkylieburton.com and grab on-demand access to our 3-day 10,000 Patients event. Stay tuned until January. We have some HUGE things in store for 2025 (you may have noticed with the updates you see here on the podcast). In This Episode:Breaking free from the "organic wall" and scaling your businessSigns your business is ready for adsThe importance of knowing your audience before running adsFiguring out your budget for ad spendWhy proven systems are crucial to ad successThe mindset and financial readiness for ad investmentEvergreen ads vs. live launch ads: key differencesBuilding and nurturing your email list through adsWhere to find Jenn and how she can help you This podcast is sponsored by the following:My favorite supplement company and what I recommend every colleague should use in their repertoire - SystemicFormulas.comIf you’re a fan of regenerative farming, get your beef and pork from this family-run farm in California - StarWalkerOrganicFarms.comLooking for a place to order your labs? My favorite place is virtualclinic.MD (Tell them Dr. Kylie Burton sent you when you create your account)Resources:The Ultimate High-Profit Ads Checklist™ - https://jennpossick.com/checklistWhy Are My Labs Normal?: Your guide to reading your own blood work; no medical background needed by Dr. Kylie Burton - https://www.amazon.com/Why-Are-Labs-Normal-background/dp/B09XZVML1TConnect with Jenn Possick:Website - https://jennpossick.com/Facebook - https://web.facebook.com/jenn.possick/Connect with Dr. Kylie:Website - https://bloodworkspecialist.com/Instagram - https://www.instagram.com/drkylieburton/Facebook - https://web.facebook.com/drkylieburton/YouTube - https://www.youtube.com/@FoundationalMedicineInstitute

12 Tips for a Successful Group Coaching Call with Nicole Lanni

Are you feeling overwhelmed by endless one-on-one consults? Discover how group coaching can revolutionize your practice and create a thriving online business. In this episode, I sit down with Nicole Lanni, who runs our patient group calls, to discuss 12 game-changing tips for hosting a successful group coaching call. Whether you're a seasoned practitioner or new to leading groups, these insights will help elevate your calls to the next level. From creating a welcoming environment to keeping your group engaged and positive, Nicole shares strategies that have helped countless practitioners transform their group coaching sessions.We dive into the importance of building connections among group members, managing challenges, and planting the seeds for future programs.If you've been hesitant to start group coaching or are looking to fine-tune your process, this episode is for you.If you're ready to take your coaching calls to the next level, hit play now and start transforming lives, one group call at a time!“Groups heal. People heal together in groups very well, and we want to keep it positive.”~ Nicole LanniLove what you've heard? I'd be honored to read your review. Please leave it on your favorite podcast listening app, share this podcast with a colleague, and then go to event.drkylieburton.com and grab on-demand access to our 3-day 10,000 Patients event. Stay tuned until January. We have some HUGE things in store for 2025 (you may have noticed with the updates you see here on the podcast). In This Episode:Professional backgrounds for better engagementBe excited and authentic while fostering connectionsIntroduce members to each otherHandling toxic members positivelyConfidence in group protocolsTrack progress and celebrate winsUpsell through future program seedsTeach effectively and stay on topicLeave room for Q&AEnd with celebrations and testimonialsThis podcast is sponsored by the following:My favorite supplement company and what I recommend every colleague should use in their repertoire - SystemicFormulas.comIf you’re a fan of regenerative farming, get your beef and pork from this family-run farm in California - StarWalkerOrganicFarms.comLooking for a place to order your labs? My favorite place is virtualclinic.MD (Tell them Dr. Kylie Burton sent you when you create your account)Resources:Why Are My Labs Normal?: Your guide to reading your own blood work; no medical background needed by Dr. Kylie Burton - https://www.amazon.com/Why-Are-Labs-Normal-background/dp/B09XZVML1TConnect with Dr. Kylie:Website - https://bloodworkspecialist.com/Instagram - https://www.instagram.com/drkylieburton/Facebook - https://web.facebook.com/drkylieburton/YouTube - https://www.youtube.com/@FoundationalMedicineInstitute

What Can Happen When You Take Action Fast?

Have you ever wondered if fast, messy action could lead to big wins? In this episode, I’m sharing the behind-the-scenes story of how one late-night idea turned into $230,500 in sales—and the unexpected lessons learned along the way. From the biggest marketing fails to the highs of quick, bold moves, I’ll reveal what went right and the surprising “if not this, something better” mindset that’s reshaped my approach to business.Whether you're dealing with setbacks or dreaming of massive success, this episode explores the realities of running a business and lessons that will inspire you to take action, even if it’s messy. Listen up and see what worked, what didn’t, and how to keep moving forward!“Failure is one step closer to success.”~ Dr. Kylie BurtonLove what you've heard? I'd be honored to read your review. Please leave it on your favorite podcast listening app, share this podcast with a colleague, and then go to event.drkylieburton.com and grab on-demand access to our 3-day 10,000 Patients event. Stay tuned until January. We have some HUGE things in store for 2025 (you may have noticed with the updates you see here on the podcast). In This Episode:Turning a mastermind training into a six-figure winLaunching fast without fancy pagesCreating our own economy with bold movesCostly live workshop launch with no salesGoing back to the drawing board and improving our strategyGoogle’s January update and its impact on marketingAdapting and automating for smoother launchesThis podcast is sponsored by the following:My favorite supplement company and what I recommend every colleague should use in their repertoire - SystemicFormulas.comIf you’re a fan of regenerative farming, get your beef and pork from this family-run farm in California - StarWalkerOrganicFarms.comLooking for a place to order your labs? My favorite place is virtualclinic.MD (Tell them Dr. Kylie Burton sent you when you create your account)Resources:Why Are My Labs Normal?: Your guide to reading your own blood work; no medical background needed by Dr. Kylie Burton - https://www.amazon.com/Why-Are-Labs-Normal-background/dp/B09XZVML1TConnect with Dr. Kylie:Website - https://bloodworkspecialist.com/Instagram - https://www.instagram.com/drkylieburton/Facebook - https://web.facebook.com/drkylieburton/YouTube - https://www.youtube.com/@FoundationalMedicineInstitute

Building a Bigger Impact: Introducing the FMI Team

Have you ever felt limited by traditional models in healthcare? In this episode, I’m sharing my journey of scaling from a solo practice to the Foundational Medicine Institute, where I help practitioners like you build thriving virtual practices that reach thousands. Joined by my incredible team, we dive into the essential shifts needed to create impactful patient relationships and scale your business beyond one-on-one interactions.Want to know how we’re reshaping functional medicine and the key strategies to add new income streams? From onboarding the right team to creating a scalable business, this episode is packed with insights for any practitioner ready to make a bigger impact.If you want to learn how to grow a virtual practice without burnout, let’s dive in!“Our number one goal at the Foundational Medicine Institute is to help you make additional income streams without having to work extra for it.”~ Dr. Kylie BurtonLove what you've heard? I'd be honored to read your review. Please leave it on your favorite podcast listening app, share this podcast with a colleague, and then go to event.drkylieburton.com and grab on-demand access to our 3-day 10,000 Patients event. Stay tuned until January. We have some HUGE things in store for 2025 (you may have noticed with the updates you see here on the podcast). In This Episode:Understanding the power of your thoughtsIntroduction to Foundational Medicine and my teamThe real reason some attract fantastic opportunities while others don'tUpgrades to our program offeringsA sneak peek into FMI's new programGold Program: building credibility and authorityThis podcast is sponsored by the following:My favorite supplement company and what I recommend every colleague should use in their repertoire - SystemicFormulas.comIf you’re a fan of regenerative farming, get your beef and pork from this family-run farm in California - StarWalkerOrganicFarms.comLooking for a place to order your labs? My favorite place is virtualclinic.MD (Tell them Dr. Kylie Burton sent you when you create your account)Resources:Why Are My Labs Normal?: Your guide to reading your own blood work; no medical background needed by Dr. Kylie Burton - https://www.amazon.com/Why-Are-Labs-Normal-background/dp/B09XZVML1TConnect with Dr. Kylie:Website - https://bloodworkspecialist.com/Instagram - https://www.instagram.com/drkylieburton/Facebook - https://web.facebook.com/drkylieburton/YouTube - https://www.youtube.com/@FoundationalMedicineInstitute

Creating Your Bigger Vision: From Dreams to Reality With Jamie G. Smith

Have you ever wondered what it takes to turn a big vision into reality? In this episode, we’re breaking down the bold steps, mindset shifts, and transformative actions that make dreams more than just wishful thinking. Join me and my guest, Jamie G. Smith, as we dive deep into building a business and life that aligns with a bigger vision. Jamie is a renowned business and lifestyle elevation strategist, speaker, content creator, and the founder of LUXE Everyday. Together, we explore how to step into your next-level self, make bold moves, and lead with impact. We’ll touch on the lessons, failures, and breakthroughs that have shaped our paths—and share the key steps to get you closer to your own massive goals.Are you excited to unlock your future potential today? From redefining your story to managing your energy for exponential growth, this episode will inspire you to leap beyond the ordinary.If you're ready to transform your future, hit play to find out how!“If you want to quantum leap, think in terms of how you can leverage, who you can leverage, and what new pathways you haven't even thought of yet. Think in new ways, think in new processes, think of how can you.”~ Jamie G. SmithLove what you've heard? I'd be honored to read your review. Please leave it on your favorite podcast listening app, share this podcast with a colleague, and then go to event.drkylieburton.com and grab on-demand access to our 3-day 10,000 Patients event. Stay tuned until January. We have some HUGE things in store for 2025 (you may have noticed with the updates you see here on the podcast). In This Episode:Redefining your past to empower the presentStepping into my next-level selfVisualizing and realizing your bigger visionsStepping out of your comfort zone for growthCreating your 3-month goal to get to your bigger visionIntroducing the Foundational Medicine conceptEnergy Management for high achieversSteps to create your bigger vision nowThis podcast is sponsored by the following:My favorite supplement company and what I recommend every colleague should use in their repertoire - SystemicFormulas.comIf you’re a fan of regenerative farming, get your beef and pork from this family-run farm in California - StarWalkerOrganicFarms.comLooking for a place to order your labs? My favorite place is virtualclinic.MD (Tell them Dr. Kylie Burton sent you when you create your account)Resources:Discover the Secrets that Top-Tier Achievers Swear By - https://luxeeveryday.com/edgeWhy Are My Labs Normal?: Your guide to reading your own blood work; no medical background needed by Dr. Kylie Burton - https://www.amazon.com/Why-Are-Labs-Normal-background/dp/B09XZVML1TConnect with Jamie G. Smith:Instagram - https://www.instagram.com/luxeeverydaylife/Connect with Dr. Kylie:Website - https://bloodworkspecialist.com/Instagram - https://www.instagram.com/drkylieburton/Facebook - https://web.facebook.com/drkylieburton/YouTube - https://www.youtube.com/@FoundationalMedicineInstitute

My Biggest Marketing Mistakes

Marketing wasn’t always my strong suit. I used to hate it! But I’ve learned a few things over time—especially from my biggest mistakes. In this episode, I’m pulling back the curtain on the missteps that cost me time, money, and countless opportunities. From investing in a TV appearance that led to zero clients to oversharing on social media, these are the lessons I wish I had learned sooner.Do you want to avoid the same pitfalls? I’m sharing the game-changing strategies that helped me turn it all around. Whether you're just starting out or have been marketing for years, there’s something here for everyone.Curious to know what I would never do again? Tune in to discover my top three marketing regrets and how you can skip the pain and jump straight to results.“Be very careful. Learn from my mistakes. If you have to completely pivot, pivot.”~ Dr. Kylie Burton Love what you've heard? I'd be honored to read your review. Please leave it on your favorite podcast listening app, share this podcast with a colleague, and then go to event.drkylieburton.com and grab on-demand access to our 3-day 10,000 Patients event. Stay tuned until January. We have some HUGE things in store for 2025 (you may have noticed with the updates you see here on the podcast). In This Episode:From hating marketing to mastering itOversharing on social media: my biggest mistakeWhy live events outperform automated webinarsCostly lessons in smart marketing investmentsBalancing long-term and short-term marketingHow launching a podcast transformed my businessMy priorities right now This podcast is sponsored by the following:My favorite supplement company and what I recommend every colleague should use in their repertoire - SystemicFormulas.comIf you’re a fan of regenerative farming, get your beef and pork from this family-run farm in California - StarWalkerOrganicFarms.comLooking for a place to order your labs? My favorite place is virtualclinic.MD (Tell them Dr. Kylie Burton sent you when you create your account)Resources:Why Are My Labs Normal?: Your guide to reading your own blood work; no medical background needed by Dr. Kylie Burton - https://www.amazon.com/Why-Are-Labs-Normal-background/dp/B09XZVML1TConnect with Dr. Kylie:Website - https://bloodworkspecialist.com/Instagram - https://www.instagram.com/drkylieburton/Facebook - https://web.facebook.com/drkylieburton/YouTube - https://www.youtube.com/@FoundationalMedicineInstitute

MLM for Practitioners: How Amare Happy Juice Boosts Income and Wellness

What comes to mind when you hear MLM? Many people shy away from it, missing out on a potential income stream. But before dismissing it, what if the right MLM could align with your values, offer products you truly believe in, and be a source of additional income?In this enlightening episode, I sit down with Jessica Briecke to explore the power of multiple income streams and why practitioners should consider MLM as one of them. We dive into the importance of aligning with a company’s values and only promoting products you genuinely believe in and use yourself. We share personal stories about saying YES to working with Amare—The Mental Wellness Company® behind the popular Happy Juice™. Together, Jessica and I discuss the incredible benefits of Happy Juice and how it’s transformed not only our health but also our approach to business. It’s crucial to carefully vet any MLM company and its products before jumping in—because when you do, the rewards could surprise you!Are you curious about how MLM can fit into your practice? Tune in to hear why Happy Juice is a game-changer for people who desire calm instead of chaos. Don't miss this insightful conversation—click to listen and explore the benefits for yourself!“If I can get practitioners to hear what I'm saying, if they can get beyond the taboo or the skepticism about MLM, we can build a network of practitioners who are out there promoting something so big and so helpful that you can be helping thousands of people with something so easy, so simple, that tastes good. We can move on to the bigger protocols after, but we can help so many even if that's where they stay.”- Jessica BrieckeLove what you've heard? I'd be honored to read your review. Please leave it on your favorite podcast listening app, share this podcast with a colleague, and then go to event.drkylieburton.com and grab on-demand access to our 3-day 10,000 Patients event. Stay tuned until January. We have some HUGE things in store for 2025 (you may have noticed with the updates you see here on the podcast). In This Episode:Should you work for an MLM?Why Happy Juice stands outWhy Jessica chose AmareWhat’s in Happy Juice, and how does it work?Why MLM is worth considering for practitionersThe top benefit of Happy JuiceThis podcast is sponsored by the following:My favorite supplement company and what I recommend every colleague should use in their repertoire - SystemicFormulas.comIf you’re a fan of regenerative farming, get your beef and pork from this family-run farm in California - StarWalkerOrganicFarms.comLooking for a place to order your labs? My favorite place is virtualclinic.MD (Tell them Dr. Kylie Burton sent you when you create your account)Resources:Amare-The Mental Wellness Company® - https://www.amare.com/corporate/en-us/Why Are My Labs Normal?: Your guide to reading your own blood work; no medical background needed by Dr. Kylie Burton - https://www.amazon.com/Why-Are-Labs-Normal-background/dp/B09XZVML1TConnect with Jessica Briecke:Instagram - https://www.instagram.com/jessb_lmt_nc/Connect with Dr. Kylie:Website - https://bloodworkspecialist.com/Instagram - https://www.instagram.com/drkylieburton/Facebook - https://web.facebook.com/drkylieburton/YouTube - https://www.youtube.com/@FoundationalMedicineInstitute