Foundational Medicine: Business - The Secret Language Your Patients Are BEGGING You to Speak

If you’re stuck in the cycle of one-on-one consultations, feeling like you’re constantly grinding but not growing, it’s time to shift gears. In this episode of Foundational Medicine - Business, we’re talking about branding—but not in the colors-and-logos kind of way. This is about the messaging that actually attracts the right people to your programs, converts them into paying clients, and builds a sustainable business that doesn’t leave you burned out.

I break down exactly how to talk about what you do in a way that gets people listening, nodding, and saying, “I need that.” Because here’s the truth: People don’t care about their symptoms. They care about what those symptoms are doing to their lives. When you understand that, marketing gets easy.

Listen to some real-world examples from practitioners just like you—how they’ve taken their expertise, nailed their messaging, and turned it into thriving group programs, memberships, and passive income streams. If you’ve ever wondered, how do I actually get clients without feeling like I’m constantly selling?—this episode is for you.

And if you love what you hear, do me a favor: Subscribe, leave a review, and share this episode with a colleague. Let’s help more practitioners step into their next level of impact.

“ If you're going to attract and help 10, 000 patients, the key is to speak their language.” ~ Dr. Kylie Burton

In This Episode:

• Why “fixing symptoms” kills your marketing (and what to say instead)
• How Sam transformed “memory loss” into a message about love and connection
• Caitlin’s gut health pivot: From “I help with IBS” to “Stop planning your life around bathroom breaks”
• The 7-hour rule: Why 14 podcast episodes beat 2,520 social posts
• Four non-negotiable marketing pillars to grow your audience

This podcast is sponsored by:

👉 My go-to supplement company for practitioners – SystemicFormulas.com

👉 The best place to get lab tests without the hassle – VirtualClinic.MD (Tell them Dr. Kylie Burton sent you!)

👉 If you’re serious about quality food, get your beef and pork from a family-run farm in California – StarWalkerOrganicFarms.com

Connect with Dr. Kylie:

🌐 Website – https://bloodworkspecialist.com/

📸 Instagram – https://www.instagram.com/drkylieburton/

📘 Facebook – https://web.facebook.com/drkylieburton/

🎥 YouTube – https://www.youtube.com/@FoundationalMedicineInstitute